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রবিবার, আগস্ট ২৮, ২০১১

Get Better Google Custom Search results with synonyms

Most blogs have search bar/box installed to help readers find what they are looking for in your blog. However, what your readers will or will not find depends solely on the search term (word or phrase) they enter in the search box. If they enter a different (albeit having the same meaning) term from what you wrote, they won’t  get the desired results, even though what they are looking for is actually right there in your blog.

Before adding synonyms

Let me give you an example: the word “centre” (UK English for “center”). When I entered this in my search box it yielded only two results:
default custom search results
Hmm… I know for sure that I have the word “center” in my blog. I have posted how to align header and how to align a pages gadget, surely a few “center”s must be lying around in there somewhere, waiting to be found.
Now we come to the synonym part; What if I add “center” as a synonym to “centre”. Will I get more than two results, or at least get those two posts listed?
Note: Synonyms is not applicable to Search Box gadget added via Design > Page Elements.

Adding the synonym

Okay let us do just that, and see what happens:
  1. Login to Google Custom search. Click Manage Your Existing Search Engines link (or Create a custom Search Engine button if I’m making a new custom search engine).
  2. Click on Control Panel link of my chosen custom search engine.
    select which custom search engine 
  3. Click Synonyms link under Control Panel on the left sidebar.
  4. Click Add button to add the synonyms.
  5. Enter the expected search term (the word or phrase that your readers might enter) in the top field. I enter the word “centre” here.
    add trigger phrase and synonyms  
  6. Enter synonyms in the bottom field. These are terms that exist in your blog.  I enter “center” here.
  7. Click OK button when done.

After adding synonym

Having added the synonym I once again search for “centre”, and voila!, more than 2 results comes out. I actually get 22 results, with the two posts mentioned above rank in top spots. So it does work… I’m happy.
custom search results after synonym added
If your blog contains terms specific to a field and less known to the laymen, I suggest you try this synonym thing out.
Enjoy!

Submit site/blog to Google, Yahoo and Bing search engines index

submit to search engine
If your blog has not yet been indexed by the three major search engines (Google, Yahoo and Bing), then it’s time to stop waiting and be proactive -submit your blog to them! Submission will increase your blog chances of being indexed the next time they crawl the web. Submission is free and is very easy to do.

Checking whether your blog is indexed

Before submitting your blog, you might want to do a “site search” to check its status (whether your blog is indeed has not been indexed yet). Enter this search query in the search box:
site:domain
Replace domain with your domain name, for example for a blogspot blog enter site:yourblogname.blogspot.com.
If the search produces no results, then go ahead with the submission. (If your blog has already been indexed, this search will return a list of all your indexed blog pages).
Use the same query for all three search engines.
site search

Now let’s start submitting:

1. Submit blog to Google

  1. Go to Google site submission page.
  2. Fill in your blog homepage url and enter comments (optional).
  3. Enter the captcha, then click Add URL button.

2. Submit blog to Yahoo!

  1. Go to Yahoo Site Explorer Website submission page.
  2. Sign in with a Yahoo ID.submit to yahoo1
  3. Click on Submit a Website or Webpage link.
    submit to yahoo2
  4. Enter your blog url (the homepage’s url) and click Submit URL button.Note: You can also submit individual webpages (post pages) if you discovered certain pages are left out from Yahoo search index.

3. Submit blog to Bing

  1. Go to Bing URL submission page.submit to bing
  2. Enter the captcha.
  3. Enter your blog homepage URL and click Submit URL button.
Now having submitted your blog to the search engines, you might also want to submit it to DMOZ (Open Directory Project).
Enjoy!

most important 18 things you need to know about SEO

18 things you need to know about SEO


Let's take a look at some of the bigger ticket issues folks should focus on when optimizing their websites.  This list is not meant to cover everything, but to focus in on some of the more important aspects you should look at addressing. The first part of this list is presented in a rough order of importance based on getting work done.  In many case, you'll find your own circumstances won't allow your focus and investments to match this list.  Don't sweat it.  This list represents the ideal for a freshly planned website, prior to being built out.  If your circumstances slide you in at random points in this list, don't worry about it. The point is this is a solid place to start from.  As opposed to, say... investing time in a link buying program, or in a social "liking" scheme.

Crawlability

If a crawler can’t access your content, the content won’t be indexed by search engines, nor will it be ranked. Enable and use XML sitemaps with a low error rate to build trust with search engines. Make sure your website navigation is clean and strive for a simple, search-friendly URL structure. This means the URL is keyword rich and avoids session variables or docIDs. We suggest you use robots.txt files to instruct the crawlers on how to interact with your webpage and more easily find your content.

Site Structure

Provide a site structure with strong functionality, which helps encourage link building. Linking to both trusted outside sources and internal content shows a search engine you care about users getting the best data around their query. In addition, HTML sitemaps ensure a good user experience and help search engines discover all your pages and content.

Content Hierarchy

When you plan your website’s content hierarchy, take care in aligning your content with what searchers are looking for and their intent during their journey on your URL. Basic keyword research can also help you understand how searchers are interacting with search engines, and can help craft your content strategy. Also avoid placing links and content inside rich media applications, such as Flash and Silverlight, which make it almost impossible for crawlers to find and read the content.  Just gotta have your rich media?  Not to worry.  Make sure a solid downlevel experience exists and we'll still find your content.

On-Page Factors

Follow a few simple guidelines for the area inside the code of your webpage denoted by the <head> tag. Each <title> should be short, about 65 characters, and unique to the page. Include the keyword you’re targeting for that page near the beginning of the title. The <meta description> tag can be longer and should also contain the keyword or phrase you’re targeting. All content should be unique to every page and be based on keyword research.  Don't worry about investing time discussing whether the <h1> tag outweights the value of a proper <alt> tag.  Invest your time in producing better content.  Splitting hairs doesn't move your rankings nearly as much as excellent content.

Content Production

Content is king, but not all content is fit to rule.  What the engines seek is compelling, unique content.  And while we judge what "compelling" means to a degree, what's more important is how searchers react to your content when we show your webpage to them in a search engine results page (SERP).  Your job is to create content so compelling that visitors to your site feel no need to look elsewhere to have their needs met.  The worst approach leaves you to seem "thin" in your approach.  This essentially means you aren't really providing content of value.  An example of this would be a website aggregating content from multiple sources on one page.  Such an approach amounts to little more than a links page related to the query entered.  While you may be tempted to say, "But that helps the searcher by bringing everything they need into one location", remember that that's the search engine's job.  We bring the results back so the user can click on links to find the content.  Adding yet another layer of clicking by showcasing thin-content links pages doesn't help the search find what they seek faster.  From the SERP page to the searcher's goal, these types of pages add another click layer, making the task completion process longer, not shorter.

When you build content, ask yourself if you've answered the need the searcher expressed.  Now ask, if you've covered any related topics that come obviously to mind.  Ask yourself why your webpage stand out.  Why is your webpage better than all the rest?  What does your content bring forward that others miss?

This is why content from articles or syndication cannot stand alone and rank successfully. Unique content brings forward elements that others may miss, which is why that content outranks others targeting the same phrase.

Link Building

When you build links, work to get targeted keywords inserted into the anchor text to boost relevancy for the targeted search term. This increases a link’s perceived value to both users and search engines. Encourage links to your page by integrating social network icons which allow visitors to easily share your page. More eyes on your page can increase the odds it will be linked from an outside source. And remember that inter-linking between your own domains can look like a spam tactic. The best way to get links, though, is to provide excellent, unique content. You should avoid services which claim to be able to build you a number of organic links for a fee.  Often they claim things like "Get 100 organic links in 7 days for under $50!".  We can assure you the value of almost every one of those links will be pretty much zero.  Whether the link comes from a spammy website, or we simply see a repetitive pattern, we'll discount the value you were hoping to obtain from the links leaving you out money with no gains to show in the rankings.

Things we love

Beyond the items listed above, here are a few items we love to see websites doing.  While none on their own will vault you to the top of the rankings, they remain best practices you should look to engage in.  These are not in any order of priority:

  •     RSS feeds - get them up and running and keep them clean.  By following your feeds, it's easier for the engine to get your latest content.  This means we see it faster, so indexing, ranking and showing in the SERPs can happen faster.  Want to really impress Bing?  Get into your Bing Webmaster account and insert your RSS feed URL into the sitemap submission flow.
  •     Mark it up - check out the ideas presented at www.schema.org.  This jointly supported protocol (Bing/Yahoo/Google) enables you to "mark up" your content, essentially embedding tags into your page code to help us better understand your content.  This can range from videos to images, recipes to geolocation information. Lots of tags are supported today, so hit the schema.org site to see what's applicable for you.  Again, this helps us better understand your content, and the better we understand it, the more likely we are to be able to return you for matches to queries.
  •     Wonderful UX - sites that have an excellent user experience tend to rank better.  Why?  Because people like them.  Yes, it is that simple. While you need to work on a lot of signals to be successful in search, you also need to find a balance.  Page load times are a perfect example.  Some sites take this one signal to the extreme, paring down their site to an absolute minimum hoping PLT will vault them up in the rankings.  The trouble with this approach is that by removing things from the page to speed page load times, you erode the user experience in most cases.  While machines calculate page load times in fractions of a second, humans are much more forgiving.  Stay focused on pleasing your human visitors first and foremost.  You shouldn't ignore PLT, but taking PLT from 1/2 second to 1/4 second will be largely lost on your visitors.  The engines will appreciate it, but if you had to remove content or functionality to save the 1/4 second load time, now your UX for the humans has suffered.  Balance, ...with humans first.
  •     Social love - manage social or social will manage you.  That's a fact, Jack.  Plan your approach to social carefully and execute consistently.  Build your presence so that followers see you as an authority and a resource.  Again this is a balancing act, but one you can get attuned to quickly enough.  Just make sure you bring value to your followers consistently.  People like links in their inbound tweets and wall posts - don't disappoint them.  Fill your social program to the brim with value and folks will love you.  Pssst...we see all this happening and it helps us determine the sentiment surrounding your pages, products and services.  Good is good, bad is bad.  Even if you’re not active socially, you still need to monitor social spaces to understand what others are saying about you.  Are happy shoppers spreading the good word about you?  Are unhappy shoppers telling their stories to the world?  These are things you need to know.

Before we wrap up, how about a few things you should avoid?

  •     cloaking
  •     link buying
  •     like farms
  •     link farms
  •     three-way linking
  •     duplicating content
  •     auto-follows in social media
  •     the thin content approach

This post is not meant to contain every topic you should be looking at when optimizing your website.  In fact, this would only be a very short subset of such a list.  Hopefully this will help folks get focused in some key areas, though.

শনিবার, আগস্ট ২৭, ২০১১

Forum Posting Still Effective For Link Building OR Not?

When i started my blogging career i spend a lot of time in forums, just to build a few links for my blogs. In forums i read different threads about forum posting, every one was saying that forum posting is not helpful for link building. I was still busy in building links through forum posting. Now i am happy that thanks god i did not stopped forum posting, because i got benefits.
I notice 3 three things in my blogs success just because of forum posting.


1. Traffic

As a blogger you will always need traffic for your blog. Traffic is blood for a blog and every webmaster works day and night just to drive traffic to there blogs and websites. The positive thing about forum posting is, that the more threads you post, the more comments you post, the more traffic you get from your contribution. That is what i did and got daily regular visitors from forums.

2. Click Through Rate

As every blogger want to earn money from there blogs using different Pay Per Click programs. One of the popular among all PPC programs is Google Adsense. Being a active member of some popular forums i notice increase in Click Through Rate for my Adsense Ads.

3. Ranking

For one of my blog, for which i was trying to get high ranking on search engine. I achieved  my aim, by just posting valuable information in forums. Where i got links in signatures for my blog. So if some one is saying you that forum posting has no value, then he is 80% wrong.
Why 80%
Because if one is going to spam a blog, and just need backlinks from forums then forums are not going to help. The only way to get benefits from forums is to add quality in the existing discussions, Starting your own threads to share useful information and Respecting senior members of the forum.
Forum posting can help you in getting high rank position for average keywords. If you are a newbie then it is recommended that join popular forums and post valuable information along with links in signature. Dofollow Forums
For me forum posting is very effective, if you are thinking that forum posting is just a waste of time. Then share your thoughts here through comments, so that our readers can know that why forum posting is not effective.
A professional link building service will provide high quality links on relevant domains, with natural placement.

3 Tips For Effective Forum Posting

Forum Posting is a very useful technique to get free backlinks and relevant traffic. Especially if you are in affiliate business, then forum posting is very important for you. Every hit on your affiliate link has the chance to convert into sale. Forums has huge amount of visitors, thus if you will provide some quality then you will get a lot of free traffic to your blog or website.
effective forum posting 3 Tips For Effective Forum Posting
1. Signature Links
Don’t put too much links in your signature, add only two links in order to get more hits on the links. Whether it is affiliate link or your blog link, allow your readers to easily chose and click on the links. If there will be more then 5 links in your signature, then there will be confusion for the visitor. So try to add only Two Links and Provide all the details about the link, so that visiter can easily understand the nature of the blog, affiliate or website link.
2. Informative Threads
The second tip to get hits on your blog or website link is to write a quality thread in your field. The more quality you provides the more hits you will get for links in your signature. No one will click on the link in your signature, if you just write a simple sentence, e.g Hello I want to know about off page optimization?
Instead of the above sentence if you will write “Off Page optimization is one of the most important factor in Search Engine Optimization. You must get links for your blog if you want to……..etc….”
Now more people will respect you and more people will click on the links in your signature. They will want to learn more knowledge from you, so provide unique and useful information in your threads.
3. Response to Threads
This is another useful technique to get hits on your signature links. For example if some one has wrote a thread about “Search Engine Optimization” and he missed some information, then its is chance for your to provide more detail information about SEO. In this way your comment will get more attention among the other response.

700 dofollow forums


Dofollow forums:
I want to share 700 dofollow forums, which will help you in your blog or website promotion. Lets say if you will make at least 50 posts in every forum then 700 * 50 = 35,000 Backlinks and approximately 2000 Visits per day. (Traffic is not guaranteed).
I think you all know that forums are really helpful in blog promotion.  Without wasting your time, i would like to share these 700 dofollow forums list with all of you, so that you can take advantage from these forums.

Download Dofollow Forum List

700 Dofollow Forums